By Tanya Martin
SEO Blog & SEO Training

I highly recommend this As Seen On Tv Affiliate Program. Mixed Goods As Seen On Tv Affiliate Program providing you with the best information on Search Engine Tactics for affiliates.

Want to drastically improve your income with affiliate programs? Learn what affiliate linking SEO strategies can help. Find out exactly what you should do to take control of your traffic.

So you are marketing affiliate programs and other ad revenue programs. Is the Rebound Effect making your shots a slam dunk or is your shot a brick? Are you even in the paint?

You have done everything you can to make your site rank high in the SERPs and your site is getting good traffic. But are you losing sales and you do not even know it? Could the affiliate program you are promoting be a traffic leak?

For about a year and a half I have been watching the changes in Search Engine Algorithms and how they are changing how your affiliate program or ad revenue links rank. Take some time to read this article and learn what to look for and what you can do to take control of your traffic to increase your ROI.

Some of the things we will go over so you can see the Rebound Effect are:

• Are you losing Google PageRank to your Affiliate Program? (PR Transfer – The “Brick” – linking to affiliate systems that gain PR from you, why it can be bad and why it can be good)


• Is your Google PageRank fluxing back and forth to the Affiliate Program? (PR Bounce – “In The Paint” – the affiliate system doesn’t index well so your PR tries to forward to them but doesn’t)


• Are you losing sales because of the Affiliate Program’s tracking system?


• Ways to improve your control of PR Transfer or PR Bounce. Start creating a “Slam Dunk”. (Slam Dunk – learning how to take advantage of how each affiliate system tracks so you can keep or gain sales from it)


• Things to look for so you know if the Rebound Effect is helping you get a “Slam Dunk” or keeping your shots from being nothing but bricks. Maybe something went wrong but you now have a “free throw”. Learn how to take advantage of your linking methods.


• How this also works in “Ecommerce SEO”. If you own an online store and link to products with tracking codes, then this will show you how to evaluate your linking tactics.

Ok some of you might be thinking it doesn’t really matter, if my site ranks high then I know I’m not losing sales. Really? If your sure, well then you can skip reading this article. But before you go, lets look at some things that might be causing you to lose.


Now first, I’m not saying AT ALL that the Affiliate Program on any of these examples are doing anything wrong or are bad in any way. Also I cannot say that an affiliate system doesn't have a good SEO. A good SEO that evaluates this and does things in their favor creating a “Technical Foul” against their affiliates or if their SEO is working in the affiliates favor. Honestly some Search Engine Marketers may not even take things this far when evaluating Affiliate Programs. (Technical Foul - an affiliate program that works knowingly to gain PR from affiliates AND set themselves up to rank higher than affiliates).

What I’m really saying is Search Engine Algorithms change and there are things you as an affiliate can do. Also some affiliate systems may want to change how they do things or offer different ways for affiliates to link to them. I know many Affiliate Programs go out of their way to make sure there are many ways for an affiliate to promote their sites.


Now lets get started, I just put the term “replica rolex watches” in Google. I search through a few pages looking for affiliate looking links. I found First Zone then right below that you will see another link that says, “more results from www.first-zone.com”. *See screenshot below.



Now lets click more results under the link that is titled “First Zone: An American Pay Per Click Search Engine” So we can evaluate exactly what is happening. When you click the link you will see more links that are a part of the first-zone.com website. *See the screenshot below.



Interesting that AID=28952 is higher then AID=31197. Why is that? Does 28952 have more weight with Google then 31197 does? Can he or she (31197) do anything to change his or her rank? Should they? There are things they can do to make sure they get ranked higher. If they change the way they link to this sponsor they can rank #1 for that term instead of the sponsor. They will have to evaluate how they are linking to that site. They will have to come up with a better way to structure the links so they can rank higher.


Some things an affiliate or publisher of ads might do to improve their results with a system that can be indexed by SERP’s:

• Link with the same tracking code on all your sites. This way you are always pushing the same page. This method works best with someone that can gain weight above the main domain they are promoting. I have done this. But be warned, at times the main domain appears below your link in SERP’s, so you still may lose some sales to the main affiliate program. But you can make your affiliate link be the highest PR for that system and rank well for it. (*See next example) Good for Link Builders.


• Link with a mouse over or something that prevents a spider from indexing the link you are promoting. This method works well if you are promoting your pages more then the actually affiliate program. Good for Content Builders.

“The Brick” with Strong PR Transfer
An example of this would be an affiliate linking that has blind variables. These have been starting to pop up the last 18-24 months, and still aren’t all over the place. Yet. Search Engine friendly affiliate programs these are ones that give you links that look like this:

http://www.landingdomain.com/product/affiliate/



SE friendly affiliate systems can get PR. I have seen it with many of them. Also then you are competing with other affiliates for the SE Spot. Think like this “there can be only one”. With duplicate filters it is very easy for a link like this to rank but to rank in the more results.

Now what does this mean to both the Affiliate and the Affiliate Program? The Affiliate System wins because they are gaining some PR from this affiliate. Is the affiliate winning? Well that all depends on that affiliate. This type of tracking is great for an affiliate that can build many links but doesn’t want to build much content. They can put all their time into building just links and gain PR and rank in SERP’s. But to the affiliate that wants to have the traffic on their own domain and doesn’t want to lose PR, they may want to adjust their linking structure.

Also for the Affiliate System, they can make some changes and easily get many more rankings instead of just one with many results…but I will save that for some other time.


Also here is another problem, most affiliate systems ask for your URL when you sign up. Some require the click to come from your URL. If the click is going straight from a search engine to the affiliate systems landing page you will be losing sales. Ask the affiliate program you are promoting if they required the traffic to come from the domain you submitted to them. Or look in their faqs to find out if they mention this.

Now, if you find out that where the click comes from doesn’t matter. Then here is another plus to think about. If you can rank high on SERP’s with a keyword and they go straight to that landing page. That is one less click your traffic has to take for you to make the sale. Another big plus is you can concentrate more on link building with good “anchor text”. (Anchor Text - the keyword or keywords you use in the hyperlink that appears on the page instead of the hyperlink).


For affiliate tracking systems that do not do well in SERP’s, you can usually link the same way you always have. But remember Algorithms change all the time and search engines are trying to index sites better. You need to be aware of how your sites and linking structure is working for you.

Getting The “Slam Dunk” Some things to look at when evaluating an Affiliate Program or Ad Network:

• Are the links being indexed? Try using the site: command on Google to see what type of links are coming up in the SERPs. Like First-alert.com above, site:first-zone.com replica rolex watches (term you want to see the rankings for).


• Are they showing PageRank?


• What do you do to gain Search Engine traffic? Do you build links? Do you build content?


• How do you feel about losing a little PR?


• Do you want more control over your traffic?


• How is duplicate content coming into play with this affiliate system?


• Is the system willing to work with you or add some things that will help your landing page be a little more targeted or Unique?


• Have they already made adjustments to their affiliate tracking system that will allow you to have Unique content?

After that, you need to decide how to structure your links or sites to take advantage of how the affiliate tracking system works. Really this includes any tracking system that you use for contextual ads, ad networks, e-commerce stores, and more.



I could go on about many other things to evaluate or do when you promote affiliate programs. But this has become a pretty long article, so I will try to continue to provide tips and articles in my seo blog.

• finding out what type of linking you should do


• what type of affiliate programs will work for you


• examples of what type of affiliate systems link builders should promote


• what type content builders should promote.

But if you want to learn more in the meantime you should really check out SEO Book. It is the ONLY SEO BOOK I recommend to employees that should know some SEO, programmers, webmasters, anyone that wants to know more about SEO and text content providers.

Feel free to come ask me questions over at Digital Marketing Online Forum. I would love to discuss this and the different degrees of this happening.

I highly recommend this As Seen On Tv Affiliate Program. Mixed Goods As Seen On Tv Affiliate Program providing you with the best information on Search Engine Tactics for affiliates.

Written by Tanya Martin from Over The Mark. Keep an eye out for more great articles and tips at her SEO Blog. Interested in having your linking methods evaluated or your affiliate system evaluated? Contact Debbie Bonventre at debbie@overthemark.com or 1.888.987.7861.