seo and affiliate marketing blog

Multiple Class C IP’s Solution
Preorders are now being taken, for hosting that has multiple Class C IP’s and muliple nameservers available. The hosting company will be setting up the first packages 7-14 days.

Virtual Hosting Packages
There are two virtual hosting packages available.

Virtual Hosting with 5 Class C IP’s
This package includes 5 different class C IP’s and 5 different nameservers. It also includes 2000 MB storage, 20 gig of bandwidth, php, MySQL and more. The cost of this package will be $79. Setup fee of $25, but this is waived on all preorders.

Virtual Hosting with 10 Class C IP’s
This package includes 10 different class C IP’s and 10 different nameservers. It also includes 4000 MB of storage, 50 gig of bandwidth, php, MySQL and more. This package will be $129. Setup fee $50 waived on all preorders.

Dedicated Hosting Package
This package includes 50 IP’s on 10 subnets, 40 GB Harddrive, 200 GB of bandwidth, PHP, MySQL and more. This package will be $249. Setup fee of $150. $50 waived on all preorders. Only $100 setup!

For those interested, these packages will be first come, first served. They will not be instant hosting setup. We take care in making sure the servers are setup with the best SEO Tactics possible. If interested, get your order in now by contacting tanyamartin@gmail.com. If you require anything special please be sure to include what you need. If you need more than what the packages offer, let us know and we will get you setup.

If you haven’t already read steps 1 -4, you might want to do that first:
Step 1 - Picking a domain name
Step 2 - Research the niche
Step 3 - Building your site template
Step 4 - Building a Product Page

Front Page of You Website
Hopefully by now you have had time to build all your products pages. Now it is time to begin making your front end. For this you need to take out your template.

Head Tags
Change the H1 Tag at the top to the theme of your store (or affiliate website). Place a few product thumbs (be sure to use the alt image tag) and a small introduction of the product on the page. Make each of these have a H2 tag. Link in to your product page, you can also link directly to the affiliate website as well.

Link Tactics
I usually put the name with a direct link to the affiliate program on top, then describe the item and put a click here for more info on product name. That link, I send to my website product page.

This helps send some traffic directly to your sponsor. But also allows then to stay on your site (and search engines to find all your pages).

Link All Products
Once you have enough product images and text to make the page fill up, you can make a directory at the bottom of the website to each of the other products.

Meta Tags
Now finish off with adjusting your meta tags. Change the title, keywords and description. Use several of the products names, preferably the ones you did pictures of.

We will continue with internal linking and site maps in the next part of these tutorials.

We will continue the tutorials throughout the coming weeks. Don’t think I forgot More steps will be coming.

SEO Defined
Many people have different definitions of what exactly search engine optimization is. Today over at Make You Go Hmm, I have posted an article defining SEO. It also takes a deeper look at what search engine optimization includes.

If you want to get ahead with search engine optimization, I highly suggest you get a copy of SEO Book!

SEO Theories and Fact
Many seo theories or questions have been floating around about if your web host, shared IP or static IP can effect your rankings in Google. Many suggest different Class C IP’s can increase your chances of optimizing successfully. But many don’t place in facts with their assumptions.

Experience Fact
A few years back when the first wave of can my website IP effect my Google rankings hit, I decided to try switching some of my websites to their own static IP.

The Effect
Within weeks all sites increased ranking positions or ranked better. Of course, that doesn’t mean these will rank now, since Google has changed and is always changing.

Fact In Print
Google API Facts: Automatic Filtering

When enabled, filtering takes the following actions:

* Near-Duplicate Content Filter = If multiple search results contain identical titles and snippets, then only one of the documents is returned.
* Host Crowding = If multiple results come from the same Web host, then only the first two are returned.

Only the first two will be returned? What does host crowding mean? Are they looking at hosts by IP’s? Or by Class of IP’s? Are they looking at it by name servers? Maybe they are doing a whois on your site? Oh no!!!

Many huff and puff saying no way. Well it is right there in print, they are filtering out somehow. Calling it “Host Crowding". They mention same web host.

What can you do? Well I suggest doing what you are capable or can do to continue getting the traffic you want for your business. Am I saying start setting sites on different hosts? Really that is completely up to you. But if you want to optimize in every way you can, you should. Also to do that you need to figure out what exactly do they mean by “Host Crowding”. The best way to do that, is to make changes, keep a log of what you did and what happens.

Why discount anything that can have an effect on your rankings? If it is an easy fix or a reasonable change, I would do it.

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Written by Tanya Martin from Over The Mark. Keep an eye out for more great articles and tips at her SEO and Affiliate Marketing Blog. Interested in having your linking methods evaluated or your affiliate system evaluated? Contact Debbie Bonventre at debbie@overthemark.com. or call 1.888.987.7861

If you haven’t already read steps 1 - 3, you might want to do that first:
Step 1 - Picking a domain name
Step 2 - Research the niche
Step 3 - Building your site template

Building a Product Page
First open the template page we made in Step 3. This is what we will start with. Hopefully you know the products you want to promote or you have joined MixedGoods Affiliate Program.

Product Image
We will need a picture of the product. Place this in the top or side area of the page, your choice. Go ahead and link the image with your affiliate linking code. Include text for the image alt tag. ProductName is a good one. If the product has more then one word as the name, try putting it all as one word. Often there are searches for it as one word, but very low competition. This makes for an easy sale for you.

Page Tags
Next you will want to change the first Header Text (H1) to the name of the product. Then change the meta tags to match this product. Describe the product and put in the description that they can buy Product Name there.

You already have some ads on the page from when you built the template. You can customize them a little (the friend finder one) to other keywords.

Description Text
Next place the product text on the page. Describe the product. Change H2 to reflect something about the product. Example Product Name Features: can be a great Header Tag. Bold keywords in the text, don’t do this too much. Just a few times to highlight that this is what your page is about.

Anchor Text
Include the name of the product at the top of your text. Link that with your affiliate code. Also include Buy Product Name at the bottom under the text. Again link this with your affiliate code.

Repeat
Keep repeating this for every product you want on your website.

Later we will go over building the index page, internal linking and link building.

___________________________
Written by Tanya Martin from Over The Mark. Keep an eye out for more great articles and tips at her SEO and Affiliate Marketing Blog. Interested in having your linking methods evaluated or your affiliate system evaluated? Contact Debbie Bonventre at debbie@overthemark.com. or call 1.888.987.7861

If you haven’t already read step 1 and step 2, you might want to do that first:
Step 1 - Picking a domain name
Step 2 - Research the niche

Building Your Website
If you don’t know html or how to use Dreamweaver (or similar program), well then you are in the wrong place. I’m not going to teach you that here

You will want to come up with a design for your site. Preferable something that shows some nice image/logo and has room for text content. A good way for beginners to start is to make a simple header image for the top of the page. The name of the site and maybe some type of logo or image that relates to the theme of your site. Place this on the page and use the rest of the page for text and links.

Now that was pretty simple. Before you go any further, put a link on the bottom of the page. This link should be Keyword Phrase Home or just Keyword Phrase. Link that to the index page of your site. Also, link the header image you just made to the index. Put in the alt tag…alt=keyword phrase. The top and bottom do not have to be the same phrase. Similar is fine. Maybe you are promoting the As Seen On Tv Products or Unique Gifts from Mixed Goods. If your focusing on As Seen On Tv Products, then have as seen on tv in one place and as seen on tv products in the other.

Next layout the rest of the page, put an area for pictures and/or text. Add 1-2 area’s for other ads. Maybe one on the side and one on bottom. This will be our ads for Google Adsense and Friend Finders.

Header Text
Once you have the layout done, you can start laying out header text. Put the words Header Text 1 (set as H1 in the font settings) right under your header image. Next put Header Text 2 (set as H2 in the font settings) in the text or picture area. Finally put Header Text 3 (set as H3 in the font settings) in the ad box on the side and ad box on the bottom of the page. Now if you don’t like the big text (which I don’t) you can pick a font and a smaller font size for these.

Meta Tags
Place your meta tags in the top of the page, just under the html tag. These will be your basic tags. Here is an example:

In the classification, I usually look at dmoz and find categories that my site would match. That is what I use there. First this will help you focus on what type of site you are building, second some search engines may pick this up.

Website Template
Now save this as your index page and then as temp or template.html. This will be the page we will start with on everything else we do for the site. You will adjust things on each new page you build using the template, like keywords, title, etc. But you have the basics ready when you get that far.

We will start building more tomorrow.