Step 4 - Building a Product Page
If you haven’t already read steps 1 - 3, you might want to do that first:
Step 1 - Picking a domain name
Step 2 - Research the niche
Step 3 - Building your site template
Building a Product Page
First open the template page we made in Step 3. This is what we will start with. Hopefully you know the products you want to promote or you have joined MixedGoods Affiliate Program.
Product Image
We will need a picture of the product. Place this in the top or side area of the page, your choice. Go ahead and link the image with your affiliate linking code. Include text for the image alt tag. ProductName is a good one. If the product has more then one word as the name, try putting it all as one word. Often there are searches for it as one word, but very low competition. This makes for an easy sale for you.
Page Tags
Next you will want to change the first Header Text (H1) to the name of the product. Then change the meta tags to match this product. Describe the product and put in the description that they can buy Product Name there.
You already have some ads on the page from when you built the template. You can customize them a little (the friend finder one) to other keywords.
Description Text
Next place the product text on the page. Describe the product. Change H2 to reflect something about the product. Example Product Name Features: can be a great Header Tag. Bold keywords in the text, don’t do this too much. Just a few times to highlight that this is what your page is about.
Anchor Text
Include the name of the product at the top of your text. Link that with your affiliate code. Also include Buy Product Name at the bottom under the text. Again link this with your affiliate code.
Repeat
Keep repeating this for every product you want on your website.
Later we will go over building the index page, internal linking and link building.
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Written by Tanya Martin from Over The Mark. Keep an eye out for more great articles and tips at her SEO and Affiliate Marketing Blog. Interested in having your linking methods evaluated or your affiliate system evaluated? Contact Debbie Bonventre at debbie@overthemark.com. or call 1.888.987.7861
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nice series of posts - looking forward to the rest.
Comment by Darren — 2/4/2005 @ 2:14 am
SEO Techniques
Tanya at SEO and Affiliate marketing blog is writting a well thought out series of posts on Search engine Optimization which so far has four steps to it. Step 1 - Picking a domain name Step 2 - Research…
Trackback by ProBlogger — 2/4/2005 @ 2:24 am
[…] - Picking a domain name Step 2 - Research the niche Step 3 - Building your site template Step 4 - Building a Product Page Front Page of […]
Pingback by seo and affiliate marketing blog » Step 5 - Putting Your Site Together — 2/14/2005 @ 9:42 am