Step 1 - Picking a domain name
Domain Name
First part of search engine optimization is your domain. Google doesn’t put much weight on this, but Yahoo still does. So you want to pick a domain that has some keywords in it that matches your niche/theme (what you are selling). If you have a domain, know your niche and don’t really want to build a new domain, then you should skip this article.
Affiliate Programs
First I look at the affiliate program. As Seen On Tv Affiliate Program has many different types of products. You will find automotive, kitchen products, gifts, as seen on tv products, jewelry, etc. Decide which type of products you are interested in promoting. This is the theme of your site.
Other sponsors like Google Adsense and Friend Finders are good add ons. You can build very targeted sites and pages for Friend Finders, but they are wonderful for any type of site you have. Google Adsense and ads like this can be used anywhere.
Keywords
To help find some good keywords you can use for your niche and new domain, you might try wordtracker if you have an account. Or you can head over to Digital Point’s Keyword Tool which is free.
Domain
After you pick your niche and research a little for keywords. Find a domain! Remember not to use any more then 2 hyphens (buy-this-now). Hyphens are good with Yahoo, okay with Google.
The last thing to think about is the look of the domain name. When you have your site ranked in the top 3 listings on Google, it is nice if the domain name makes the surfer interested. You can get the #3 spot and get more clicks then #1 and #2 if you do your job now.
Domain Examples
Say Google has these sites listed in the 1-3 positions:
hot-products-here.com #1
myfavoriteproducts.com #2
productsofficialsite.com #3
Which one would you click? I know each person will have their own pick, but most will click that ProductsOfficialSite.com or Products-Official-Site.com. There is just something a little more special about the name, something, I don’t know “Official".
Stop back by tomorrow for Step 2 - Research the Niche/Theme
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Written by Tanya Martin from Over The Mark. Keep an eye out for more great articles and tips at her SEO and Affiliate Marketing Blog. Interested in having your linking methods evaluated or your affiliate system evaluated? Contact Debbie Bonventre at debbie@overthemark.com. or call 1.888.987.7861
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